Echelon
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Products. Echelon Software's core business is the development and monetization of original IP franchises. Using a layered approach to IP franchise development, the IP is built through low CAPEX & CPA value chains(web based products) and expanded into higher margin/CAPEX value chains(hard goods, multi-media, digital goods).
Black Powder · Red Earth
An Echelon original IP that started with the simple idea, "What if you built a game around a social network"? A bleeding edge near future action thriller set in a world where Super Major Oil Congolmerates partner with failed states, BPRE puts the player in a variety of roles expanding corporate interests through whatever means are necessary.
NAE Systems
NAE(North American Energy) Systems bridges the link between premium US maufacturing companies and coalition friendly governments/businesses throughout the Central and Middle East. NAE needed an identity and marketing package that conveyed professionalism, infrastructure and the breadth of their organization.
Magpul Dynamics
Led by the the top tactical gun fighting instructors today, Magpul Dynamics was looking for a bold and arresting corporate identity that would set them apart from the otherwise institutional and generic presentation that has become the industry (sub)standard. Part Spaghetti Western and part hard boiled noir, the Magpul Dynamics identity pieces are dramatic and cutting edge, addressing today's military and law enforcement professionals as well as home defense and tactical shooting enthusiasts.
Assassin's Boutique
Echelon embraces work with other creative small businesses, crafting original and vibrant artwork as well as finding the right technology solutions that fit in a client's price range. Assassin's Boutique is a DIY craft shop run by a sole proprietor who wanted something Oakley cool with a bit more of an edge. The Company developed branding and web materials, then leveraged paypal technology to get her store open for business within her budget in a timely manner.